  A Sustainable Pick-Me-Up Worth Savoring, In Good Conscience
Private Selection™ Coffee is now Fair Trade Certified™  Kroger's globe-trotting coffee aficionados hand select the 100% Arabica coffee beans, then roast them in small batches for maximum flavor and freshness.
And that's why Private Selection™ Coffee is knock-your-socks-off good. From regional to flavored and light to dark, each blend is curated with a nod to quality, consistency, and flavor. How could this already amazing coffee get better, you ask? Private Selection is committed to sourcing 100% Fair Trade Certified coffee from international growing regions by July 2022. This ultimately means safer working conditions, environmentally-friendly farming practices, sustainable livelihoods and community development initiatives.
Whether you prefer whole bean, ground or K-Cup® pods, Private Selection™ provides a caffeine kick by the cup or carafe!
Farm to Cup
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Saturday 15 January 2022
Caffeine with a conscience
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