Webinar - Building fan relationships at speed

Computerworld Partner

Building fan relationships at speed. Adobe and Yard are delighted to introduce Formula 1's Director of Marketing and Communications Ellie Norman who will be sharing key lessons in how to use data and insight to drive marketing performance quickly and effectively. Online Webinar Wednesday 18th November 2020 - 11am Data analysts are critical to every elite sports team. Nowhere more so than in Formula 1, where the slightest change in engine setup, race strategy or tyre choice can lead to enormous performance benefits and the difference between a podium place and an early retirement. Insight is also key to how Formula 1 engage with their audience. With half a billion global fans to consider, data and insight are the key drivers helping F1 deliver high-performance digital experiences at scale. Ellie Norman is Director of Marketing and Communications at Formula 1 where she coordinates the effort in measuring and analysing fan behaviour and delivering consistent and effective experiences across all channels and touchpoints. Join Adobe and Yard for an exclusive talk where Ellie will share the key lessons that she has learnt in driving an experience innovation programme which keeps pace with the expectations of fans around the world. Sign up here to make sure you're in pole position for the session.

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