Special Report: ‘SELL BABY SELL!': Unsealed documents in opioids lawsuit reveal inner workings of industry’s marketing machine as epidemic spread

Drug manufacturers paid doctors and movie stars to promote more aggressive pain treatment, according to corporate documents and internal emails unsealed in a massive federal lawsuit in Cleveland. They created campaigns for their sales forces, tying bonuses to opioid sales and holding contests to reward top earners. "You only have 1 responsibility," a senior sales manager at one drugmaker wrote in a 2013 email. "SELL BABY SELL!"

Democracy Dies in Darkness     Special Report Dec 6, 1:06 PM     'SELL BABY SELL!': Unsealed documents in opioids lawsuit reveal inner workings of industry's marketing machine as epidemic spread Drug manufacturers paid doctors and movie stars to promote more aggressive pain treatment, according to corporate documents and internal emails unsealed in a massive federal lawsuit in Cleveland. They created campaigns for their sales forces, tying bonuses to opioid sales and holding contests to reward top earners. "You only have 1 responsibility," a senior sales manager at one drugmaker wrote in a 2013 email. "SELL BABY SELL!" Read more » Advertisement You received this email because you signed up for news alerts from The Washington Post. Manage my newsletters and alerts | Unsubscribe Privacy Policy | Help ©2019 The Washington Post, 1301 K St NW, Washington DC 20071