How to motivate people to do good for others

Harnessing reputations can promote altruism. View e-mail in browser.

December 5, 2018 Today's TED Talk How to motivate people to do good for others 12:22 minutes · TEDxCambridge How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations -- or our collective desire to be seen as generous and kind instead of selfish -- to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results. Watch now »   Playlist of the Day Why we do the things we do Ever wondered, why did I just do that? These fascinating talks explain the hidden reasons why we do what we do. Watch » 10 talks · Total run time 3:18:08 FROM OUR PARTNERS   Download the TED app

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