The business case for working with your toughest critics

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November 4, 2019 Today's TED Talk The business case for working with your toughest critics 15:00 minutes · TEDSummit 2019 As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies. Watch now » Playlist of the Day 10 guiding principles for leaders It never hurts to have a basic set of guiding principles. Let these insightful talks help shape, redefine and build out your own leadership goals. (Curated in partnership with Brightline Initiative.) Watch » 10 talks · Total run time 2:30:00   Download the TED app

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