Jeffrey Bowyer-Chapman as Jay, Shiri Appleby as Rachel, Amy Hill as Dr. Wagerstein and Constance Zimmer as Quinn in Season 2 of Lifetime's “UnREAL.” (Lifetime) Every week, I answer a question from the previous Monday’s Act Four Live chat in the Wednesday edition of this newsletter. You can read the transcript of the Feb. 27 chat here and submit questions for the March 6 chat here. This week, a reader asks about the rebranding of the Lifetime network. I was happy to see that Lifetime will support the National Women's Soccer League by televising their games. It got me thinking. Can Lifetime become the actual network for women? Hire women creators, showcase women in sports, create diverse content, etc. They could be doing so much, and they’re wasting their potential. If you see Lifetime is rebranding, it’s worth noting the role that “UnREAL,” the network’s savage satire of the “Bachelor” franchise has played in that pivot. “UnREAL” was a lot better in its first season than its second, but the fact that the show ended up on Lifetime at all suggested that the network recognized that women are aware that reality series like that are highly manipulated and are at least as interested in the mechanisms that produce the drama on a show like “The Bachelor” as the drama itself. That said, I think we should step back for a minute. The way you talk about what a network for women should be implies that certain categories of entertainment, or certain tones or subjects, aren’t really for women, that they’re just foisted on women who either make the mistake of falling for a corporate pitch, or who settle. I certainly think a network for women could try to reflect a broad range of women’s interests, which include sports. But there are a lot of valuable things about storytelling that’s soapy and domestic and romantic. It’s one thing to push for great execution of reality television, soap operas and romances. It’s another to suggest that telling those stories is a waste of potential. |
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