Do you really know why you do what you do?

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March 6, 2018 Today's TED Talk Do you really know why you do what you do? 16:10 minutes · TEDxUppsalaUniversity Experimental psychologist Petter Johansson researches choice blindness -- a phenomenon where we convince ourselves that we're getting what we want, even when we're not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why do we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do. Watch now »   Playlist of the Day Things you've probably never noticed Wait, what's that? Did you see it? Bet you didn't. Check out these talks that'll help you see the intriguing details hiding in plain sight. Watch » 4 talks · Total run time 1:00:19 SMALL THING BIG IDEA The hyperlink is the LEGO block of the internet. Learn more about the bizarre history of how it came to be in the latest episode of TED's new design series, "Small Thing Big Idea." Watch now »   Download the TED app

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