The business benefits of doing good

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January 23, 2018 Today's TED Talk The business benefits of doing good 15:35 minutes · TED@BCG Milan "The only way we're going to make substantial progress on the challenging problems of our time is for business to drive the solutions," says social impact strategist Wendy Woods. In a data-packed talk, Woods shares a fresh way to assess the impact all parts of business can have on all parts of society, and then adjust them to not only do less harm but actually improve things. Learn more about how executives can move beyond corporate social responsibility to "total societal impact" -- for the benefit of both a company's bottom line and society at large. Watch now »   Playlist of the Day Statistically speaking … Want a different perspective of the world? Get a better, more friendly grasp of statistics -- one of the most understood and misused tools in modern society. Watch » 10 talks · Total run time 2:07:16 SMALL THING BIG IDEA Small Thing Big Idea is a new series from TED that celebrates the lasting genius of everyday objects so perfectly designed that they changed the world around them. From the button to the hoodie to the progress bar, eight quick and delightful episodes feature experts who share their infectious obsession with an object and convince us to see it in a new light. Watch episode 2, "How the Jump Rope Got Its Rhythm" now on Facebook Watch. Watch now »   Download the TED app

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