What can we learn from shortcuts?

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June 26, 2016 Today’s TED Talk What can we learn from shortcuts? 07:20 minutes · TED2016 How do you build a product people really want? Allow consumers to be a part of the process. "Empathy for what your customers want is probably the biggest leading indicator of business success," says designer Tom Hulme. In this short talk, Hulme lays out three insightful examples of the intersection of design and user experience, where people have developed their own desire paths out of necessity. Once you know how to spot them, you'll start noticing them everywhere. Watch now »   Playlist of the Day How to revive a city Energetic and thriving, cities are the heartbeat of society. These talks offer viable ways to reinvigorate and strengthen the metropolises we love. Watch » 8 talks · Total run time 1:56:11 NEW ON IDEAS.TED.COM Is the world ready for T-rays? Invisible to the eye and undetectable by most sensors, the small frequency of light called terahertz has eluded scientists for more than a century. That is finally changing — and revealing amazing visuals in the process. Read the article » Join us on Facebook Follow us @TEDTalks

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