Friday, 12 August 2016

Act Four: Why the box-office woes of 'Ghostbusters' are a good thing

A loss for remakes is a win for original filmmaking.
 
Act Four
Alyssa Rosenberg on culture and politics
 
 
In this image released by Sony Pictures, from left, Melissa McCarthy, Kate McKinnon, Kristen Wiig and Leslie Jones appear in a scene from, "Ghostbusters." (Sony Pictures via AP)

From left, Melissa McCarthy, Kate McKinnon, Kristen Wiig and Leslie Jones in “Ghostbusters.” (Sony Pictures via Associated Press)

Before Paul Feig’s remake of “Ghostbusters” hit theaters, the reaction to it by some people who were affronted by a female-fronted re-imagining of a beloved childhood movie made it hard to express any doubt about the project. Saying you felt mixed-to-meh about a “Ghostbusters” remake was tantamount to siding with people who were throwing tantrums.

But lo, the “Ghostbusters” remake was not very good and did not do very well at the box office, and now is unlikely to have a sequel. And I’m honestly relieved.

I never particularly saw the need or comedic opportunity for a “Ghostbusters” remake. Though the original has gained a small but dedicated conservative following, it doesn’t exactly overflow with ideas or concepts that are highly relevant to our current political environment. And while a clever script might be able to come up with ways to make gender relevant to fighting ghosts, it’s not exactly an obvious leap.

So my great fear was that, however unnecessary it was, a “Ghostbusters” remake would do so much better at the box office than one of the original movies Feig has made with Melissa McCarthy, like “Bridesmaids” and “Spy,” that the two would be diverted into a constant cycle of gender-flipped remakes and reboots. Instead, “Ghostbusters” is lagging behind both “Bridesmaids” and “Spy.” It’s possible that “Ghostbusters” will catch up over time, but it’s certainly not a breakout hit the way those movies were. Score two for original ideas.

None of this is to say that the lackluster performance of “Ghostbusters” will save us from an endless round of Hollywood retreads, though this summer has been full of examples of the diminishing returns when you try to reanimate old franchises or keep creaky-looking ones on life support. But if the lack of enthusiasm for “Ghostbusters” frees up Feig and McCarthy to do something more daring and exciting, I’ll take it.

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