The human insights missing from big data

Watch and share today’s TED Talk. View it in your browser.

July 19, 2017 Today's TED Talk The human insights missing from big data 16:12 minutes · TEDxCambridge Why do so many companies make bad decisions, even with access to unprecedented amounts of data? With stories from Nokia to Netflix to the oracles of ancient Greece, Tricia Wang demystifies big data and identifies its pitfalls, suggesting that we focus instead on "thick data" -- precious, unquantifiable insights from actual people -- to make the right business decisions and thrive in the unknown. Watch now »   Playlist of the Day What makes businesses work? Insightful talks on what it takes to run a successful business. Watch » 9 talks · Total run time 1:59:34 NEW ON IDEAS.TED.COM Is this Portuguese eco-village a 21st-century utopia? Yes, it has free love, vegan food, Wi-Fi and a low carbon footprint. But it also has unchallenged assumptions, ramshackle housing and a questionable belief system, finds social media analyst Jamie Bartlett. Read more »   Download the TED app

You are receiving this email because you've subscribed to our mailing list. You might also like our weekly emails, compiling all the week’s TED Talks in one handy mailing. Copyright © 2017 TED, All rights reserved. You're receiving the TED Talks daily email because you subscribed to it on TED.com. (Was this forwarded by a friend? You can sign up here: http://www.ted.com/newsletter ) Our mailing address is: TED 330 Hudson Street 11th Floor New York, NY 10013 Add us to your address book unsubscribe from this list   update subscription preferences   view email in browser